The Samuel Group’s expansion into Washington, D.C., marks a significant milestone in strengthening Canada-U.S. business and defense relations. Located in the Ronald Reagan Building, the firm is strategically positioned between the Canadian Embassy and Capitol Hill, within walking distance of the White House. This prime location underscores the firm’s commitment to directly engaging with key policymakers and stakeholders who influence the economic and defense partnership between the two nations.
The decision to establish a permanent presence in Washington was both strategic and timely. The shifting political and economic landscape in the United States presents both challenges and opportunities for Canadian businesses. The Samuel Group’s D.C. office ensures that Canadian firms receive real-time intelligence, direct advocacy, and expert guidance—advantages that remote consultants simply cannot provide. By fostering strong relationships with the Canadian Embassy, the firm enhances the strategic alignment between Canadian and U.S. defense interests and trade priorities.
“Our presence in Washington allows us to engage directly with key decision-makers and stakeholders,” says Goran Samuel Pesic, President and CEO of Samuel Group D.C. “This ensures that our clients have the representation they need to navigate the complexities of the U.S. market and advocate for their interests effectively.”
Samuel Group D.C. boasts a team of senior associates with decades of leadership experience in the U.S. military, government, and defense industry. These professionals have held significant positions across Europe, Asia, and the Middle East, providing them with a deep understanding of U.S. federal government operations, procurement practices, and defense strategies.
“Our senior associates have served in the Pentagon, contributed to the establishment of the U.S. Space Force, and possess specialized expertise in Department of Defense (DoD) and Congressional affairs,” explains Pesic. “This wealth of knowledge uniquely equips our team to guide clients through the intricate legal, policy, and regulatory landscapes of the U.S. defense sector.”
In addition to their military and government experience, the team maintains close ties with key organizations such as the DoD and the Department of Homeland Security. Their expertise enables them to streamline bureaucratic processes, eliminate obstacles, and facilitate critical engagements for clients.
The Samuel Group plays a crucial role in assisting Canadian, European, and other international companies in entering and expanding their presence in the U.S. defense market. By providing strategic guidance on market entry, foreign defense procurement, and regulatory compliance, the firm helps businesses navigate the complexities of U.S. trade and investment laws.
One of the firm’s primary missions is to ensure that clients align with key U.S. regulatory frameworks, including:
• Defense Production Sharing Agreement (DPSA) – Facilitating Canadian access to U.S. defense procurement opportunities.
• International Traffic in Arms Regulations (ITAR) – Ensuring compliance with U.S. arms export control laws.
• Export Administration Regulations (EAR) – Navigating U.S. trade controls on dual-use goods.
• Committee on Foreign Investment in the United States (CFIUS) – Managing national security reviews of foreign investments.
Beyond regulatory support, Samuel Group D.C. provides expert advice on the U.S. Foreign Military Sales (FMS) process, collaborates with allied partner nations, and assists in structuring procurement pathways for international defense firms. The firm also coordinates high-level engagements by hosting foreign delegations in Washington, D.C., facilitating meetings with U.S. government officials and strengthening cross-border defense and trade relations.
The firm’s strategic location and deep industry connections uniquely position it to promote Canadian interests in the highly competitive U.S. market. By leveraging its knowledge of Ottawa’s policymaking ecosystem and its relationships with senior U.S. officials, the Samuel Group ensures that Canadian businesses remain at the forefront of defense and trade discussions.
“Our proximity to the Canadian Embassy allows us to collaborate with clients in a unified ‘Team Canada’ approach,” Pesic states. “This strengthens our ability to advocate for Canadian businesses and create opportunities for growth and collaboration in Washington.”
As economic and security challenges continue to evolve, the Samuel Group remains at the forefront of efforts to promote cross-border industrial partnerships and defense collaboration. Through proactive advocacy, strategic counsel, and in-depth market expertise, the firm ensures that its clients do not just participate in the North American defense industrial base—but actively shape its future.
The Samuel Group’s expansion into Washington, D.C., represents more than just a physical presence; it signifies a long-term commitment to strengthening Canada-U.S. economic and security ties. The firm is well-positioned to serve as a critical bridge between Canadian businesses and U.S. policymakers, ensuring that Canada remains a key player in North American defense and trade discussions.
“We stand ready and committed to championing Canadian business relations in Washington, ensuring that our clients’ voices are heard where it matters most,” says Pesic.
As Canada and the United States navigate shifting political landscapes and emerging security challenges, the Samuel Group’s role as a trusted advocate and strategic partner will only grow in importance. By providing expert guidance, facilitating high-level engagements, and ensuring compliance with U.S. regulations, the firm is paving the way for a stronger and more resilient Canada-U.S. business and defense partnership.
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